Why I like Seth Godin - his single lines

It may take reading the whole (albiet, short) post to get meaning from the one line, but it's worth it in the case of this post on perks/expectations. Or maybe he has one lines that are incredible and then fleshes them out.

Either way, the post is worth pondering as it pertains to business AND loving my neighbor (or family member or stranger or the person on the other side of the counter at any given retail outlet).